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4 Tips for Building Your Brand

When creating your brand, it’s crucial to think about crafting a message that highlights your strengths which will best resonate with your audience.

Building a brand is a mix of hard work, trial and error, and passion for the services you offer.

1. Be your biggest brand ambassador.

Consumers no longer trust the marketing and sales information that is presented to them when it comes to choosing the most reliable brands. In fact, research shows only 55 percent of consumers considered a company’s marketing information as a trusted source when making a buying decision. As someone who believes in your company, your personal testimonial is sure to come across as a more authentic point of view to credit your success to potential customers. Being a devoted advocate for your brand is an example of the commitment successful founders display.

2. Build your online presence.

Building your online presence takes time. Once you have thought out all important aspects of your brand, it’s time to get your message out! The best way to start building your brand’s online presence is to create content. Blogs are one of the quickest and most effective ways to build content quickly. Once you have your blog up and running, you can start developing an effective social media strategy that drives engagement to your blog.

3. Weave brand into everything you do.

Personal branding isn’t just for the office. As a founder, your brand should be weaved into everything you do. Your brand isn’t just the company, your brand is also a reflection of you and your values. Your brand should be front-and-center as you blog online, interact with customers, and even have coffee with colleagues. If you try to be someone you’re not, it will show.

4. Find your weaknesses and be honest.

At C3, we believe in truth – both professionally and personally. Part of that truth is being able to evaluate yourself and your business capabilities to determine where your weaknesses lie and solutions to strengthen them. From our experience, clients are more willing to trust us when we’re honest about our capabilities.

Let us help you with the details – what we know best – so you can focus on what you do best. Contact us today to begin the conversation about your business and our solutions.